MARY BRAIDS

THIS BRANDING PROJECT ESTABLISHES MARY BRAIDS AS A BOLD, ELEGANT, AND CULTURALLY ROOTED HAIR-BRAIDING BRAND WITH A PREMIUM AESTHETIC. THE IDENTITY BLENDS MODERN LUXURY WITH AFRICAN-INSPIRED ARTISTRY TO FEEL CONFIDENT, FEMININE, AND TIMELESS. A REFINED LOGO USES SOPHISTICATED TYPE AND A MINIMAL CROWN SYMBOL SYMBOLIZING ROYALTY AND EMPOWERMENT. RICH BLACK AND WARM ROSE-GOLD TONES EVOKE EXCLUSIVITY AND APPROACHABILITY. DUAL LIGHT AND DARK BUSINESS CARDS, MINIMALIST LAYOUTS, AND SUBTLE EMBOSSED TEXTURES HIGHLIGHT CRAFTSMANSHIP WHILE ENSURING VERSATILITY AND CONSISTENCY ACROSS PRINT AND DIGITAL TOUCHPOINTS.