USUAL

“Usual” is a poster designed to capture the refined elegance and understated delicacy characteristic of the contemporary fashion industry. The composition emphasizes clean typographic hierarchy, balanced negative space, and a controlled visual rhythm to achieve a sophisticated, editorial aesthetic. The layout was intentionally developed with versatility in mind, ensuring that the design can transition seamlessly into a magazine cover format. This adaptability is supported by a modular grid structure, scalable typography, and a visual balance that accommodates both imagery and headline treatments without compromising clarity or impact.