JELMA

This project was conceived as a reflection of the client’s personality, translating her delicacy, elegance, and simplicity into a tangible brand identity. Every choice—from the harmonious color palette to the thoughtfully crafted typography and layout—was guided by both emotional resonance and functional design principles. Colors were selected to evoke warmth and approachability, while compositional structure ensured clarity, balance, and versatility across applications. The result is a brand that not only tells her story visually but also communicates the subtle energy of her environment, creating a cohesive and memorable experience for the audience.